Today's Woman and New Media Commerce

Women are taking the online shopping world by storm. Women account for 85% of all consumer purchases ranging from healthcare to auto buying. The women born between 1946 and 1964, represent a portion of the buying public that no marketer can afford to ignore. The female population represents the majority of the online market due to their need to feel as though they are getting a bargain. This desire to get the best bang for their buck while staying on trend leads them to constantly subscribe and search for coupons and deals at their favorite online stores. In an instantaneous-at-your-fingertips kind of world it’s only natural that the industry of shopping and consumption evolve with the times. With the advancement of online stores there is nothing modern women can’t buy, sell, or bid on with just a few clicks of a mouse or the swipe of a finger.

It’s not just the purchasing that has changed with technology it is the way the purchasing is done. New media has become interactive and community based and a lot of it is happening from their Android smartphones. According to an article in AdWeek, 55% of women are using their smartphones to purchase and of that percentage 23% are using their phones to collect coupons from various social media sites. With so many women buying and sharing photos of their online purchases (52%), there is no doubt that for women, social media is the main component in the distribution of e-commerce information.  SheSpeaks.com is the equivalent to an encyclopedia or dictionary for many female consumers.

With over 26,000 followers alone on their blog and over 35, 000 Facebook subscribers, they are the voice of choice used by most female consumers when on the hunt for the best brands. They give product reviews, suggestions, connections to good networks and much more.

She speaks surveyed over 1,500 women about how they use social media to make purchases. The research showed that blogs are one of the most convincing online purchase drivers for women. Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore, an Internet traffic measurement company.

Women’s sites had 84 million visitors in July, 27 percent more than the same month last year, comScore said. Advertisers are following the crowd, serving up 4.4 billion display ads on women’s Web sites in May, comScore said. That is more than for sites aimed at children, teenagers or families. “Moms are the decision makers of the household as far as purchases are concerned,” said Chris Actis, vice president and digital director at the ad agency MediaVest. We’ve included a video on women’s commerce on E-bay nd their differences with men.

Click on video link:

References

http://www.shespeaks.com/Research-Shows-Blogs-to-be-Most-Convincing-Online-Purchase-Driver-for-Women

http://www.nytimes.com/2008/08/14/technology/14women.html?pagewanted=all